the Aurum Revenant brand is the umbrella for all of jay merrick's creative work.

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The name "Aurum Revenant" symbolizes the transmutation of darkness and negativity into greatness; using your pain, your brokenness, as an opportunity to rebuild yourself as a greater person than you ever were before.

 

The gold represents that ‘something greater’, symbolizing prosperity, fortune, and success—creating a brighter, more striking future for oneself. As for the word Revenant, it represents one who returns from death (in this case, metaphorically), reborn and entering into the light as the greatest version of themselves. Taking the broken pieces of yourself in order to become empowered are themes often explored in many of Jay Merrick’s stories. 

 

The brand’s wolf emblem also ties into these themes, as not only are wolves sometimes seen as a symbol of rebirth and creation, but also community, family and companionship—other themes explored in Jay’s stories—aspects of life that are essential for one's growth in order to become a greater person than they were before.